Introducing the General Trader’s Very Important Cooks – our loyalty program for our valued customers. Complete your details below to receive great offers,  discounts and updates delivered straight to your email!

Already a Very Important Cook? LOGIN to update your details. If you've forgotten your password you, click the link on the login page to be emailed a reminder.  As a Very Important Cook you will be entitled to the following benefits: 5% discount on every day purchases (excluding sale items)   Discounts and early promotional offers – The General Trader wants to offer our loyal customers  the first opportunity to receive discounts  as soon as we have them in store  and before they go on promotion to the retail public.   VIC customer previews – The General Trader schedules VIC customer nights to preview new ranges,  catalogue launches and an opportunity to come into our stores and  enjoy some personalised service with special offers on the night.   Latest news and other offers – The General Trader has regular newsletters updating our customers  on new products in store and the cooking trends that we are seeing from celebrity chefs and our customers.  Our product offers like to keep pace with seasons and styles of cooking and food preparation as well as  the types of food our customers are telling us they like to prepare.

Terms & Conditions

Discounts not available on sale or special promotion items. 'Other offers’ may vary from time to time. The General Trader reserves the right to change, suspend or terminate the terms and conditions of use of “Very Important Cooks” program at any time, subject to prior notice on the above website. The ‘Very Important Cooks’ card is issued by and remains the property of The General Trader Pty Ltd. The ‘Very Important Cooks’ card can be used at any General Trader shopping centre or outlet store. View store locations. Your card cannot be used in conjunction with, or in addition to any other General Trader offer, benefit or promotion.